Over 800,000 postcards are to be distributed via schools and letterboxing.

Advertising campaign to push public education as election issue

By Dennis Long

Federation has launched a new campaign to get public education up and running as an issue in the federal election.

The campaign includes the launch of a new website, television and online advertising and the distribution of postcards to the community.

The new website, www.anationalpriority.com.au, was launched in conjunction with an online advertisement on the Sydney Morning Herald website at www.smh.com.au which started on August 27. The ad is on 'high rotation' and runs for four weeks.

The online ad is designed to encourage people to question the Federal Government's record on public education and invites people to click on to the website.

The website is designed for parents and the general public and encourages people to send a message to the Prime Minister and Education Minister Julie Bishop, Opposition leader Kevin Rudd and ALP education spokesperson Stephen Smith, Greens leader Bob Brown and Senator Lyn Allison of the Democrats. A draft letter begins, "I'm concerned about the level of federal funding for public schools."

The website also allows members of the public to email five of their friends to try to build the campaign.

Postcards are being sent in bulk to Federation Representatives in all schools for distribution to parents via students.

The postcard is also being letterboxed in the marginal federal electorates of Dobell, Eden-Monaro, Lindsay, Macquarie and Page.

Federation also ran television advertising across the state from August 19 to September 1. The ads ran in the Sydney metropolitan area on Channel 7 and Channel 10 and on every commercial station in regional NSW.

Dennis Long is the Editor.

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