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Ads tell the story
Federation is advertising during May about the value of teachers and in support of the staffing campaign.
Radio ads about the value of teachers ran on Sydney and regional stations May 3 to 8. The ads ran on stations 2Day, Triple M, NOVA, 2WS and 2UE in Sydney and 44 regional stations.
Television ads about the value of teachers are running in Sydney and the country May 11 to 17. The spots run on the Seven and Ten networks in Sydney and on Prime, WIN/NBN, and TEN in regional markets.
Television ads about staffing will be broadcast on Sydney and regional stations May 18 to 21.
Further radio spots about staffing will be broadcast in the metropolitan area May 17 to 21 and May 19 to 21 in the country.
The television ads about both value and staffing feature the same presenters, with two new characters introduced in the radio ads. The story unfolds with the staffing issue being discussed from a parent perspective.
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