Ad campaign focuses on student success

by Dennis Long

Federation's media campaign for term 3 continues this week with the theme of "university achievers" highlighted in radio and press advertisements.

The radio commercial will run on five Sydney stations and 37 regional stations across the state.

The script for the radio ad reads:
"Ongoing research continues to find students from public schools do better at university than those from private schools.

"That our public education system produces great university achievers makes the Federal Government's ever increasing funding of rich private schools even more ludicrous.

"The Howard Government priorities are wrong -- and dangerous to Australia's future.

"We need more public school graduates if we are to be a clever, competitive country."

The radio ads will be followed by two weeks of television commercials promoting the value of our great public schools. The television ads will air from Sunday August 19.

Television ads supporting the TAFE system appeared in all regional markets in NSW from July 29 to August 11. The ads focus on the national skills crisis and declare that "TAFE is the answer".

Dennis Long is the Editor.

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Last Modified: 09 Aug 2007