United States

Money-hungry schools getting down to business

On Battlefield High School's Web site, students can find homework assignments, check sports schedules and even track their finances via a link on the home page -- if they have an account with BB&T.

Businesses have long promoted themselves by sponsoring campus activities (think of high school baseball teams brought to you by the local hardware store). But some parents and analysts say there are questions about what school-related advertising is appropriate and what is not.

In suburban San Diego, a teacher raised eyebrows in November when he started selling ad space on exams after his supply budget was cut by a third. Last year, Montgomery County schools installed a school bus radio program that forced student passengers to listen to commercial jingles; it was halted after parents protested. Fairfax County schools decided in November to allow buildings and facilities to be named after corporate sponsors, although they have yet to receive an offer.

Prince William Superintendent Steven L. Walts said in a statement that he was "proud to be on the cutting edge of exploring new and innovative ways to fund initiatives without additional tax revenues."

FULL STORY

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Washington Post

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Last Modified: 24 Mar 2009