Today, a new cinema advertisement showcasing the difference TAFE teachers make to students' futures is being launched. It is called The Apprentice. As well, there is a "back story", Nico's Story, to be used in on-line promotion.
These "mini dramas" were directed by acclaimed film director, Ray Lawrence (Bliss, Jindabyne, Lantana) and written by Jane Caro.
The ad will run in cinemas throughout the Easter period, for two weeks commencing Thursday 17 April. They will screen on rotation with another ad, The Graduate, in Sydney, Newcastle, Wollongong and Central Coast cinemas (screens attached).
After viewing the ads, visit the STOP Tafe Cuts website, and get involved in the campaign to save Australia's pre-eminent public education vocational education and training provider.
The Apprentice (cinema)
Video of the making of the ads: